Results are in: Networking, New Products Drive Trade Shows
In this month's "tradeshow-in-print" story featured in RePlay Magazine, a survey of showgoers reinforces the feedback that industry attendees and exhibitors have provided for many years — long before the creation of the AAMA-AMOA Amusement Expo in 2009: Networking and new equipment are the primary motivations for participation.
Kudos to RePlay for undertaking the survey, as it is important for industry practitioners to understand the dynamics of its trade show(s). After all, such events are nothing more than a reflection of the industries they serve.
One survey respondent noted the "sense of community" experienced at Expo. In a nutshell, maintaining and building upon that is the show's most sacred mission. After all, what's more important than being part of something where you feel you belong? Think of the Expo Gala as a family reunion on steroids and the show floor as an expanded neighborhood block party and you get a sense of the Expo's noble quest.
And while it was positive to read the high marks given the Amusement Expo in the Replay trade show survey, the leadership of AAMA and AMOA and show management are focused on improving all aspects of the industry's primary — and premier — show for the out-of-home entertainment sector.
If you haven't signed up yet, there's no time like the present to do so. To register for the March 14-16, 2012 show in Las Vegas, contact Brian Glasgow of William T. Glasgow, Inc. at 708-226-1300.
